Total retail footfall on Mother’s Day increased 7.3% year-on-year with shopper numbers up 13.1% on Saturday 29 March.
High streets saw the largest increase in shopper traffic on Mother’s Day itself, with numbers up by 13.4% year-on-year. Shopping centres saw the largest boost the day before Mothering Sunday, with footfall rising 15.3% on 2024.
In the week leading up to Mother’s Day, shopper footfall was up 8.2% across all retail destinations compared to the previous week.
Andy Sumpter, EMEA retail consultant for Sensormatic’s ShopperTrak Analytics, which provided the data, commented: “As a popular gifting day, reatilers will have welcomed the ambient boost to footfall from Mother’s Day after shopper traffic performace experienced a bumpy few months of late.
“Gifting occasions like Mother’s Day, not only serve as seasonal revenue drivers, but with consumers shopping for others, they also attract new cohorts of shoppers, who perhaps are infrequent or new customers, in to store.”
