Face paint and make-up brand MoonGlow has rebranded itself as Moon Creations and will be launching the new-look company at both Nuremberg Toy Fair and Spring Fair.
“Moon Glow has undergone a huge transformation to become what is now our parent brand Moon Creations,” said sales manager Cameron Martin. “We chose the new name to help company organisation and aid in customer understanding.”
The new name was chosen as the company believed that Moon Creations best described it as it is, ‘creator of new inventive products’.
The company first recognised the significant increase in demand for its products in 2017 and soon began to devise newer, market-trending products. “We noticed our products were organised in a scattered nature,” continued Cameron, “and in order to improve we had to organise our products into branded categories to make room for new ones.”
To further this development, Moon Creations has been segmented into a further four sectors to organise the products. Cosmic Moon (a metallic range), Moon Glitter (glitter products), Moon Glow (neon, UV and glow in the dark products) and Moon Terror (a newly-expanded Halloween range).
With each separate brand having its own unique products and parent brand Moon Creations housing the classic cake-style facepaints, the product selection is easy to navigate, which is an attractive selling point for consumers.
