A key date in the retail calendar, Valentine’s Day 2021 is particularly important for balloons, novelties and party products which in a strong position to pick up the trade lost by more expensive flowers and jewellery. Gemar’s marketing manager Clara Vaugelade-Tafani gives her take on what the party and balloon market can expect to see for Valentine’s Day 2021.
“No matter what else might be going on in the world, people will always fall in love,” said Clara. “It’s one of the few things that we can be truly certain of!”
“Balloons offer the perfect solution,” she added. “They can be simple and sweet – a single heart shaped balloon makes a lovely statement. But they can also be used in sophisticated, elaborate sculptures or breathtaking displays. With colours to suit every taste and options for every budget, balloons may just be the new flowers!”
The team at Gemar has gone out of its way to ensure that balloon decorators and retailers will have plenty of options for consumers to choose from, thanks to its online Balloonista tutorials.
Available on both the Gemar website and Facebook platform, they will help balloon artists learn how to create a number of new stunning new sculptures, step-by-step.
