Whatever you might think of 2017, there is no doubt that it was a challenging year and the last 12 months certainly kept the retail industry on its toes. PWW spoke to Sergio Battaner, marketing director at Palmer Agencies, to find out how the last year has shaped up for the costume and Halloween specialist.
Detox Year
“We are describing 2017 as a ‘detox’ year. Retailers have been able to clear the large amount of stock they were holding in their back rooms. A new page is open, and it’s almost blank for retailers to write a great sales book with excellent products the market has come up with.”
Trump vs Unicorn
“Last year was the year of Trump and unicorns for us! We were impressed with OppoSuits as well, they have a great Christmas range.”
National Events
“I hope the market next year will be slightly more upbeat, with a royal wedding and a World Cup to open other ‘markets’ that have been off-piste for the past few years.”
The party industry in three words: Bright future ahead.
