Whatever you might think of 2017, there is no doubt that it was a challenging year and the last 12 months certainly kept the retail industry on its toes. PWW spoke to Mike Forder, chairman at Creative Party, to find out how the last year has shaped up for the partyware and cake decorations supplier.
Online Growth
“I am not sure the total size of the party cake has increased (no pun intended!) but it is clear that online has
continued to grow at the expense of traditional bricks and mortar retailers.”
Black And Gold
“Our business highlight of 2017 was the successful launch of our black and gold milestone birthday range, the sales of which considerably exceeded our internal forecasts.”
OppoSuits Boost
“In product terms, OppoSuits did really well this year. Not one design specifically but their product was everywhere at events, parties and on social media.”
Market Increase
“Our hope for the coming year – though not necessarily our expectation – is for the market to grow overall in size. We would also hope that the race to the bottom in terms of both product quality and pricing stops! We have some really exciting new product launches for 2018, such as a new pink milestone birthday range and a great new collection of latex balloons.”
The party industry in three words: On-trend designs.
