Smiffys is pleased to announce it has been shortlisted for the Best Licensed Dress-up or Partyware Range, at The Licensing Awards 2019, for its 60th anniversary limited edition Barbie costume.
The adult fancy-dress costume recreates the iconic look of the first ever Barbie doll and is launched to celebrate 60 years of the world’s number one fashion doll. Barbie was originally created to show girls that women have choices, and the costume is a fun take on the much-loved doll.
With a black and white sequin bodysuit, pink fluffy coat and sunglasses, presented in a collector’s box with a numbered certificate, the costume is an ode to the original curator Ruth Handler and her first ever doll.
“As a girl who grew up playing with Barbie dolls, I have a real connection with the brand,” said Dominique Peckett, director of Smiffys.
She continued: “To be shortlisted for the Best Licensed Dress-up or Partyware range is something we are very excited about as we feel we’ve really delivered an authentic style in honour of Barbie’s influence as a fashion icon in celebration of the doll’s 60th year!”
