In his latest column for Progressive Party Europe magazine, executive director of the National Costumers Association, Ed Avis, outlines the importance of inclusivity in party stores as we approach Halloween.
Halloween is the costume shop owner’s favourite holiday. A steady flow of customers, lots of inventory moving off the shelves, a pile of cash
in the till. Halloween 2022 should be solid, based on the fact that last Halloween was good despite the lingering effects of Covid. This year Covid is even less prevalent, so trick-or-treaters and Halloween party-goers should be filling our aisles in a couple of months.
Halloween is coming…Let’s costume everybody this year
But this year let’s make a point of welcoming every customer. Some customers – or rather, potential customers – may not have felt fully welcome in our stores in previous years. I’m talking about customers who may be larger than your typical trick-or-treater. Or who may want to express themselves with drag attire. Or who have a disability that makes wearing a typical packaged costume impossible.
To read the full column in the digital issue of Progressive Party Europe magazine, simply click here.
