Letter from America: A reason to watch more TV

One great thing about being in the costume business is that it forces you to keep up with popular culture. If you want to please customers looking for the latest trendy costumes, you need to know what is trending on TV.

A good example that I recently encountered is the demand for costumes that are inspired by Bridgerton, a Netflix program that debuted in

Ed Avis, executive director of the National Costumers Association
Ed Avis, executive director of the National Costumers Association

December 2020. The show has sparked consumer interest for costumes resembling clothing from the Victorian and Edwardian eras.

The programme is set in the early 1800s in London, but the clothing worn by the characters spans several styles, says Larry Docktor, owner of Broadway Costumes & Theatrical Supply in Sacramento, California.

To read Ed’s full column in the latest issue of Progressive Party, simply click here.

MORE NEWS
Copy of Progressive Preschool featured image (66)
 
The 2025 Products of Change Conference will be held on 5th November and remains the only sustainability event dedicated to the licensing industry. ...
Copy of Progressive Preschool featured image (71)
 
Brand Licensing Europe exhibitors are invited to show support by donating product samples from their stands in October. ...
Copy of Progressive Preschool featured image (70)
 
Poppers the Party Shop is up for sale after 20 successful years, as its owner prepares for retirement. ...
sm-pr-25036D-DrSeussPressRelease-square-
 
Smiffys has signed a new licensing agreement with Dr. Seuss Enterprises to create an officially licensed costume collection inspired by Dr. Seuss stories....
Copy of Progressive Preschool featured image (69)
 
Broughty Ferry-based indie, Party Time, will close it's doors this weekend (Saturday 29 March, 2025) after 32 years in business....
Copy of Progressive Preschool featured image (40)
 
Boots, Dunelm, Lululemon, Matalan, MINISO and Poundland are among the new retailers participating in this year’s Retail Mentoring Program organised by Brand Licensing Europe (BLE). ...
Get the latest news sent to your inbox
Subscribe to our daily newsletter