Established in 1969, family-owned Amerio Costumes in Turin, Italy, is run by Adriano Amerio and his mother. Despite being over 50 years old, the business is a hub of entertainment and interactivity and has a strong online and social media presence. Progressive Party Europe sat down with Adriano to find out more.
When Amerio Costumes started life, party wasn’t at the heart of the business. “At the beginning, we sold domestic appliances,” explains owner, Adriano Amerio. “But after a robbery in 1972, where everything was stolen, we decided to move into another larger shop and start selling toys and carnival costumes.”
17 years later, as Halloween began to gain traction in Italy, the family decided to start selling costumes for the occasion. “You can imagine how shocked the population of Turin were in seeing such horrorful creatures,” laughs Adriano.
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