A powerhouse in the US dress up category, Disguise Inc has been building a strong EMEA team over recent months.
Having been a North America costume partner with Disney for over 30 years, the EMEA division has recently gained the costume rights for the brand and has been readying the launch of the all-new Disney portfolio in the territory on 1 April, 2022, set to bolster its presence.
Disguise already boasts a robust portfolio of licences in the EMEA region, including Mario, Minecraft, My Little Pony and Power Rangers, to name a few. The addition of the Disney rights to the offering, alongside an experienced and knowledgeable team both in EMEA and North America, provides a strong foundation for growth.
And that’s exactly the plan. Tony Lewis, sales director, explains: “We hope to continue the growth pattern in EMEA and build a sustainable business servicing the dress up market both directly and via key distribution partners, whilst becoming a best-in-class supplier.”
To read the full feature about Disguise and its EMEA plans, simply click here.
