The Halloween and Party Expo has revealed its development plans for the 2019 show as organisers Urban Expositions strive to ensure the three-day show is the best possible resource for all party and Halloween businesses.
Next year’s event, which is taking place from 25 – 27 January, has been carefully tailored to respond to visitors’ feedback.
The first issue to be addressed is the call for new products. The H&P Expo will feature a New Product Showcase for the first time, dedicating an entire area of the show floor to what’s new for the 2019 season. In the run-up to the show ongoing communication from the Urban Expositions team will also be giving buyers a sneak peak at what will be available next year, helping them plan ahead and get inspired.
The show floor will also feature expanded opportunities to source novelties, make-up, props and decor – helping buyers to drive year-round revenue and add-on sales. There will be opportunities to learn some of the best merchandising tactics and to see the products in action during expanded runway shows and make-up demonstrations.
Finally, there will be countless opportunities to connect with other industry professionals and to hear a range of best practice approaches from industry leaders, covering topics as diverse as staffing, add-on sales, brand loyalty and balancing online and inshore sales.
The H&P Expo will once again benefit from being co-located with HAuNTcon, the Haunted Attraction National Tradeshow and Convention.
