The Halloween and Costume Association has announced that the upcoming Halloween & Party Expo, taking place from 17 – 19 January 2020 will be a SMART Event, powered by Konduko.
This will allow the organisers to focus on enhancing the customer experience through new technology, providing an easier way for buyers and sellers to connect. The event will be enhanced by new tap technology in the attendee badge and at the exhibitor booths, making it easier for customers to see new products, connect with exhibitors and exchange information on demand.
“We are continually looking at how we can enhance customer experience through the use of technology and provide more value for each of our customers during the event as well as highlight new product launches,” said show director, Marni Golden Vinci.
“By introducing The SMART Event Technology we are now able to allow more buyer and seller connections that make the show experience that much easier and more efficient for our customers.”
The SMART Event Technology at Halloween & Party Expo will highlight the new products launching in 2020 by focusing on those products at the exhibitors’ booth, in the new product showcases and at special events around the show floor.
The tap technology makes it easy for attendees to tap their badge after talking with exhibitors, or seeing products of interest. Each day they will then receive a daily digest of the booths they visited and company and product information from the exhibiting company.
The SMART Event Technology offers a new twist on traditional lead retrieval focusing on highlighting new products, It puts more control into the attendees’ hands and allows exhibitors to generate more leads through an immediate exchange of information which has shown to provide more customer engagement during the event.
