As we enter the final 24 hours of Halloween sales, marketing and party expert Babita Devi explains how important it is to help customers craving a taste of normality by showing them how Halloween can look in 2020.
“Both businesses and individuals may need a little more inspiration than normal this year, but you can still maximise basket spend by being creative and building some excitement around the holiday.
Retailers can engage with customers via social media campaigns that build communities and even create a party atmosphere, with anything from dressing up competitions to scavenger hunts with tiny pumpkins hidden in photos for customers to find.
When it comes to handing out sweets there are a lot of good ideas to help your customers keep contact low, from pegging goody bags to a washing line or giant spider web, to sliding them down a six-foot-long pipe!
The important thing is to have fun without compromising safety. Your marketing can inspire people to think even bigger than usual and create a day of fun to brighten the autumn season.
As your customers start to see the possibilities, you can make it easy for them to spend that little bit more by suggesting complementary products. A display of items that are frequently bought together can be a powerful tool, prompting people to add just one more thing to their basket.
Similarly, if products go out of stock you can suggest alternatives. Customers may not want to search for something suitable and can simply abandon their cart in frustration. Make it as easy as possible for them to find what they need and they are more likely to complete the sale.”
This article can be read in full in the most recent issue of Progressive Party Europe.
