Halloween 2023 review: Amscan

Today, Amscan kicks off the PartyWorldwide.net Halloween 2023 reviews, with Sarah O’Hara, head of product development, telling us how Halloween went for them.

“Amscan had a fantastic Halloween season this year. With half term split over the country across a two week period, there were more opportunities to celebrate across a wider timescale, which ultimately led to more Halloween festivities.

“We certainly saw an uptick in the returning trend of more traditional, family friendly Halloween items (which likely refers to the occasion taking place during school holidays), so it’s reassuring that there’s always room for firm favourites trending within this season.

“On the contrary to our family evergreens, we also saw an increase in horror themed accessories including decorations, weapons and gallons of stage blood.

F8OkMHZXUAAOHQh

“Across our wide costume portfolio, both generic and licensed, we saw a significant increase – once again with family costume styles being popular. Spiders, phantoms and witches certainly ranked highly, and returning TV classics Beetlejuice and Addams Family were also a big hit.”

MORE NEWS
Copy of Progressive Preschool featured image (66)
 
The 2025 Products of Change Conference will be held on 5th November and remains the only sustainability event dedicated to the licensing industry. ...
Copy of Progressive Preschool featured image (71)
 
Brand Licensing Europe exhibitors are invited to show support by donating product samples from their stands in October. ...
Copy of Progressive Preschool featured image (70)
 
Poppers the Party Shop is up for sale after 20 successful years, as its owner prepares for retirement. ...
sm-pr-25036D-DrSeussPressRelease-square-
 
Smiffys has signed a new licensing agreement with Dr. Seuss Enterprises to create an officially licensed costume collection inspired by Dr. Seuss stories....
Copy of Progressive Preschool featured image (69)
 
Broughty Ferry-based indie, Party Time, will close it's doors this weekend (Saturday 29 March, 2025) after 32 years in business....
Copy of Progressive Preschool featured image (40)
 
Boots, Dunelm, Lululemon, Matalan, MINISO and Poundland are among the new retailers participating in this year’s Retail Mentoring Program organised by Brand Licensing Europe (BLE). ...
Get the latest news sent to your inbox
Subscribe to our daily newsletter