In any normal year, the bulk of the Halloween buying and planning would be done by this stage, but as we all know by now, 2020 is not a normal year. Bristol Novelty’s marketing manager Fran Hales shared his take on the celebrations as 31 October draws closer.
“Retail will have to take a strategic approach to Halloween this year, just a little bit more cautious than previously. Halloween will be happening regardless, it’s our responsibility to be able to provide consumers with the products they love in order to be able to celebrate the day safely.
The ongoing support we have had from our retailers has been very encouraging. Demand for Halloween products is picking up every week as more shops return to business, which we are all delighted to see and we are fully prepared to help our retailers as usual in the build-up to Halloween. Our approach hasn’t changed, even if the circumstances have.
We expect more families and friends will be planning to spend Halloween together rather than going out trick or treating this year. Celebrations will be more isolated than usual, but people will still be keen to celebrate with a focus on sharing the experience across social media.
We’ve actually improved our Halloween range once again this year in anticipation for the big day with more variety than ever. More than ever the key to a successful Halloween will be customising, so we are anticipating demand across props, decorations and of course accessories.“
