PPE spoke to the Halloween & Party Expo’s McKenzie Farquharson about the show, which is taking place in New Orleans from 25 – 27 January 2019, about the serious business of all things party.
One of the party capitals of the world, New Orleans is the perfect location for the Halloween & Party Expo; a fascinating mix of product, inspiration and new ideas – not to mention all the valuable retail advice and feedback.
Next year’s show will see more than 350 dedicated party exhibitors as well as a number of exciting new attractions and initiatives, ensuring that visitors will have to be extremely strict with their show diaries.
“We’ve got some great new attractions as well as some returning favourites,” said McKenzie. “The Artist Battleground will be coming back for the second year, but we’ll also have a brand new fashion show, new product spotlights being showcased on the runway and more make-up and accessory demonstrations.”
“The Haunted Trends Runway will be returning once again but in a slightly different fashion,” she continued. “Exhibitors will have the chance to showcase two different looks in one hour-long fashion show on Friday night once the first day of the show is over. The exhibitors will also be their own models so they can truly represent the brand and bring their products to life as they were intended!”
The Artist Battleground will be returning in the same popular format, while the education timetable will see daily panels and roundtable discussions taking place throughout the show.
Last, but definitely not least, is the industry’s annual costume ball – The Brewing, Boos and Booze event, which will be held on on Saturday 26 January, at Generations Hall.
So with all that in mind, does McKenzie have any advice for first-time visitors? “Plan your trip early. Make sure to book your hotel as soon as you can, visit our website to see the full exhibitor list and see who you want to see, discover the new products that are being released at the show and make sure you check out a whole new set of vendors you could be doing business with!”
