Already well-known across much of mainland Europe, Italian company Grabo has recently been making strides into the UK market after becoming the main UK distributor for Betallic balloons in 2017, adding the popular lines into its already packed portfolio.
“Grabo has been distinguished over the years for the quality of our products and the promptness of our service,” said overseas manager Jonathan Grassi. “Our business is also supported by an outstanding warehouse and logistics mechanism, the engineering of our innovations and the beauty of our designs.”
The last 12 months have been a whirlwind of activity for the family-run company, which has been making balloons for 37 years. 2017 was the year Grabo bought in the Betallic line and became the only distributor for the US brand throughout continental Europe and the strongest in the United Kingdom.
“Business has been outstanding,” testifies Jonathan. “Our exponential yearly growth shows that customers are happy with the job that is being done. Taking on the Betallic distributorship was a strategic move which has strongly enhanced our position within the party sector. It has added variety to our line, with additional numbers, letters, Wonderloons and solid colour balloons.”
Design and innovation is important to Grabo, with Jonathan describing innovation as ‘essential’. So what new lines are in store for the rest of 2018 and the 2019 season? “We are always working on new lines,” said Jonathan, “and it will all be revealed in good time. I can’t give much information now, but just wait for our 2019 line and prepare to use only one word: Wow!”
