In 2021, Grabo’s Christmas range has moved away from traditional colours and embraced pastels.
Grabo has reported that the launch of its pink and multicoloured candy cane has resulted in an explosion of customer requests. Following its pink Halloween collection, the modern take on Christmas is proving a hit with retailers.
Jonathan Grassi, managing director, Grabo, commented: “They are versatile products, which can also be combined for Halloween and for birthdays in candy style.
“The style has dominated the market for some time now, and is suitable for little ones, but also for all those adults who want to find the child within themselves.”
