Italian party and balloon company Grabo has appointed Paula Ardron-Gemmell, owner of Pink Tree Parties, as its ‘chief of decorators’.
In addition to running her own balloon business and being an active member of the NABAS committee, Paula – who is based in Lancashire – will now also be showcasing Grabo’s ever-expanding ranges of everyday and seasonal lines.
Paula will be bringing her vast talents and experience as a top decorator to oversee all aspects of Grabo’s strategy to help promote its wide-ranging balloon offering across all media, internet and distribution channels.
“I am very excited to welcome Paula to the UK Grabo team,” commented Phil Bardsley, business development manager for Grabo UK. “She will be a valuable asset in promoting our products through her superb decorating skills.”
He continued: “This is a hugely important step in our strategy to increase our profile here in the UK, taking advantage of Paula’s creative talents using the very best Grabo balloons.”
Paula added: “I’m delighted to be working with Grabo, showcasing its fabulous balloons to other UK decorators. It’s a wonderful opportunity to be able to demonstrate how beautiful the Grabo range is within decor or as stand alone pieces for retailers. At Pink Tree Parties we’ve been using Grabo balloons since they launched and can’t wait to help other professionals experience how lovely they are to work with.”
