Google’s Frightgeist Reveals US Halloween Trends

The global search engine Google’s Frightgeist tool is an experiment from GoogleTrends and reveals the top US Halloween trends in real time, reflecting the most popular searches across America as they happen.

As Halloween approaches and people begin to think about their costumes, trick-or-treaters and adults alike turn to Google for inspiration. As such, the company has a treasure trove of data at its virtual fingertips, which it has pooled and released as the clever Frightgeist tool.

In revealing the year’s most-searched-for Halloween costumes in the US, Google Trends has identified 2017’s most popular Halloween costume in the US (Wonder Woman), but also breaks the information down state by state.

Tracking the best costumes with up-to-the-minute search results, the Google Frightgeist tool can display this data in several ways – by top trending costumes, state-by-state or via a Costume Map which lets you see which outfits are trending where (and it’s no surprise that clowns are big in Stephen King’s home state of Maine…).

The top trending costumes, nationally, are currently:

  • Wonder Woman
  • Harley Quinn
  • Clown
  • Unicorn
  • Rabbit
  • Witch
  • Mouse
  • Pirate
  • Zombie
  • Dinosaur

 

Google has also introduced a Costume Wizard, which can help consumers pick an outfit based on a variety of factors, like spookiness level, or level of uniqueness.

America’s Halloween Breakdown

According to America’s National Retail Federation, 179million Americans will spend $9.1billon celebrating Halloween in 2017, with $3.4billion of that total going on costumes.

The trend for decorating houses and front gardens means that the US spend a not-insignificant $2.7billion on decorations and props. On average, each consumer is predicted to spend around $86.12 on Halloween product.

MORE NEWS
PPE
 
The spring issue of Progressive Party is available to read online now. ...
Copy of Progressive Preschool featured image (96)
 
Folat and Riethmüller Europe (formerly known as Amscan Europe) have announced a joint venture, commencing immediately. ...
Copy of Progressive Preschool featured image (79)
 
Four day celebrations have been announced to celebrate the 80th anniversary of VE Day in the UK....
Copy of Progressive Preschool featured image (77)
 
Oppo Merchandise Group has announced that Sander Visser is returning as its new key account manager Europe....
Copy of Progressive Preschool featured image (76)
 
Renowned French partyware company, Chaks is launching a Bangoberry collection, the latest brand from Santoro. ...
Copy of Progressive Preschool featured image (75)
 
Total retail footfall on Mother's Day increased 7.3% year-on-year with shopper numbers up 13.1% on Saturday 29 March....
Get the latest news sent to your inbox
Subscribe to our daily newsletter