The new partnership will see Global Solutions for Clothing (GSC) release fairy tale princess costumes in the UK and online in Germany, Spain, Italy and France.
Elf Labs, the next-gen transmedia company, and owner of the Junior Elf book catalogue – a collection of 200+ iconic titles dating back to 1913, has announced a partnership with GSC to launch an exclusive, high end Fairy Tale Princess costumes.
Featuring designs inspired by Elf Lab’s IP portfolio of Cinderella, Snow White, Sleeping Beauty, Rapunzel, and Pocahontas.
The partnership comes after another major quarter of growth for Elf Labs licensed Princess products, which recently reported a 42% Q2 year-on-year growth in European markets.
David Phillips, ceo of Elf Labs, commented: “We are incredibly proud of our cherished portfolio which is steeped in history and culture, and loved by children around the globe. Our success in Europe is evidence of just that.
“Pairing up with GSC to introduce children’s costumes creates a unique synergy to further elevate the beauty and power of Cinderella, Snow White, Sleeping Beauty, Rapunzel, and Pocahontas. We’re excited to continue bringing high-quality products with best-in-class licensees to delight kids and inspire their imagination.”
The boutique quality and recognisable costume collection will be designed using the original Junior Elf character artwork and will be suitable for dress-up, partyware, occasion wear, or regular role-play.
GSC’s managing director, Harrison Palmer, added: “GSC was founded as a family business in the 1940s. Now in its third generation, we’re honoured to be working with the family behind Elf Labs to represent their celebrated and recognisable fairy tale characters.
“Together, we look forward to bringing these historic stories to new generations by nurturing children’s imagination and encouraging them to learn through play.”
