Fancy dress has always been an attention-grabber, but party-goers looking to really raise a smile in 2018 have more comedy and novelty costumes to choose from now than ever before.
The number of innovative and creative fancy dress costumes to choose from has seen the interest in novelty dress-up rise as consumers are able to choose from the classics – bananas, Morphsuits and ‘fat’ suits as well as the new foam styles, oversized inflatables and novelty ride-ons.
“The reality,” says Mark Brett, UK agent for Boland Party, “is that all fancy dress outfits are comic or novelty. Whether you dress up as a banana or a medieval warrior, it is going to be a novelty and someone will think you look comic!”
He continues; “The entire market is about creating alter-egos, dreams, heroes and the unattainable – but above all fun and laughter. The great thing about this industry is that despite every effort from suppliers to develop new ideas most come from the imagination of the consumer. My advice is to keep a close eye on stuff like Pinterest and Instagram. Despite what we suppliers try to tell you this is where you will find what is happening and you can react quicker than a supplier by being creative with product that is already available!”
With comedy costumes performing well across the board, there will be plenty of new items launched throughout the coming months to make your customers smile.
