Partyware and card supplier Gemma International has realigned its sales strategy and will be reinstating independent sales within its core business.
The move was announced following the company’s recent successful launch of its new premium licensed collection, Studio by Gemma.
“We have never taken our focus away from our independent customers and with the very positive response we have had to Studio By Gemma, we feel the time is right to bring sales and distribution to the independent sector back into the heart of Gemma,” explained managing director Amanda Parkin.
As a 30-year-old family business, Gemma International has plenty of experience in working with the independent specialist sector and understands what independents need in terms of both product and customer service.
“In the past 12 months, we have worked extremely hard to streamline and prepare our distribution and logistics arrangements at our Andover DC for this event and we are in the enviable position of having our complete operations under one roof,” continued Amanda.
“This, coupled with our new growing independent sales team and Gemma webshop (which is due to go live imminently) means we are confident that we can continue to supply direct to any customer within 48 hours of placing an order.”
Gemma will be in touch with customers shortly regarding future requirements and some great opening offers to celebrate the new arrangement.
In the meantime retailers can email Gemma’s Customer Service team.
