Gemar has contributed balloons and created two spaces for those running to raise awareness for breast cancer.
Every year, Race for the Cure brings thousands together in Rome to raise awareness about breast cancer and promote prevention. Gemar supports the event to stand beside those who fight, remember and hope.
At the 2025 edition, Gemar was honoured to contribute not only with its balloons, but by creating two meaningful and emotional spaces: the Emotional Room and the Bubble Room.
The Emotional Room was designed to evoke the same sense of unity and remembrance once felt during the traditional balloon release that closed every race. Today, out of respect for the environment, that symbolic gesture lives on in this delicate and immersive space.
With gentle shapes and pastel colours, each balloon became a quiet tribute — a breath of support, a message of care and a collective moment of reflection.
Next to it, the Bubble Room offered a completely different energy. Situated between play and imagination, it invited visitors to follow the drifting bubbles and let go for a moment of joy, wonder and lightness.
“We are incredibly proud to have taken part in such a powerful event,” said Gloria Veta, sales and marketing director. “Our goal was to help create places that could hold emotion and offer comfort, while also reminding us that even lightness can be meaningful.
“And we will continue to support those who fight, those who live, and those who hope… one balloon at a time.”
