Italian balloon company Gemar Balloons is looking forward to Valentine’s Day as it launches a brand new heart-shaped addition to its market-leading shiny collection, which can be seen at next week’s Halloween & Party Expo.
This year will see Gemar focusing on both renewal and the simple beauty of life as the world begins to come back to life after the past 12 months.
The brand will be focusing on the joy of its heart balloons, which are available in a cascade of stunning options, including the new shiny heart with its ever-popular soft colours and luminous sheen.
“No matter what else might be going on in the world, people will always fall in love,” said marketing manager Clara Vaugelade-Tafani. “It’s one of the few things that we can be truly certain of!”
“Balloons offer the perfect solution,” she added. “They can be simple and sweet – a single heart shaped balloon makes a lovely statement. But they can also be used in sophisticated, elaborate sculptures or breathtaking displays. With colours to suit every taste and options for every budget, balloons may just be the new flowers!”
“Whatever the last few days have been like, we are looking ahead to a great year,” added brand and global sales director Gloria Veta. “And there’s one sure way to welcome January on a high note, and that’s by joining us at the annual Halloween and Party Expo next week! It is going to be a very exciting event, a true virtual experience – and we will be there as exhibitors so make sure you pop by our virtual stall to say hello!“
In addition to the new launch and showing at H&P Expo next week, the team at Gemar has also gone out of its way to ensure that balloon decorators and retailers will have plenty of options for consumers to choose from, thanks to its online Balloonista tutorials.
Available for free on both the Gemar website and Facebook platform, they will help balloon artists learn how to create a number of new stunning new sculptures, step-by-step.
