Italian balloon company Gemar is looking to the future as it launches a new addition to its popular Shiny range, which now comprises of seven vibrant colours.
The latest colour to join the collection is the ever-popular rose gold (seen here), which joins gold, silver, pink, green, blue and space grey and is expected to be hugely popular.
“As restrictions are slowly starting to ease and we all venture out into the world a little more, our thoughts are turning to the future,” says marketing manager Clara Vaugelade-Tafani.
“This is a time of new beginnings and a little hope starting to emerge from the sadness, so it feels like the perfect time to introduce our beautiful new balloons to you!”
The launch comes at the the same time as ‘Gemar Talks’ campaign, which invites balloon artists and decorators to submit video clips of themselves asking questions to Gemar Masters and Ambassadors, forming an ‘on the ground’ interview team.
