Following the success of the first chapter, WOW Spazio Fumetto in Milan has launched the second part of its immersive exhibition.
The new exhibition – Gioco per Sempre – Part 2: The Great Playroom, is open at WOW Spazio Fumetto in Milan until 15 June, 2025 and Gemar is bringing its balloons to the celebration of play once again.
The new exhibition looks at the history of toys, from the rocking horse to the rise of kidults.
“I’m proud to share that once again, Gemar is bringing its signature to this incredible celebration of play,” said Genesio Rocca, president and founder, Gemar. “With vibrant colours, dynamic shapes and that unmistakable touch of magic, we’re helping transform the exhibition into a truly immersive experience, one that delights visitors of all ages.”
Gemar also recently participated in Toys & Babies Milano – an industry event dedicated to childhood, innovation and play. The company bought custom balloon decor to turn the event into a ‘playground of imagination where creativity took centre stage’.
