Folat is ready for the future with a new logo and fresh new brand style based on openness, friendly colours and delivering smiles.
The branding will be carried out across all channels, starting with customer touchpoints such as catalogues, presentations and the webshop.
To further invigorate the newness, Folat will launch nine new collections and around 1,000 new products during the Spielwarenmesse 2024 show.
Folat’s ambition as a leading party supplier in Europe, along with a total review of its brand style led to the new branding, which is designed to suit the ever evolving party supplies market, while also staying true to 30 years of expertise in party products.
Wendy Meijer, marketing and communication manager, explained: “Folat focuses on the sweet side of life and as a party products manufacturer and supplier we felt a need for more lightheartedness.
“So with our logo and brand style we emphasise our friendly and open nature. Propagate our joyous identity and our passion for party products. Our motto is ‘we deliver smiles’ and that calls for a cheery colourful logo full of motion.”
The new logo features cheerful colours and keeps the wave from the previous branding, which expresses the playful and agile nature of the company. The use of various shapes shows even more of Folat’s energetic, positive and fun personality.
Folat’s webshop will also be completely re-styled with a bright, spacious design and upgraded functionalities. The online services enabling customers to use data and commercial content for their own stores, shops and promotion remains fully accessible.
