Watford-based costume and party shop Fancy Dress Castle has taken to the local press as a novel way of reaching out to consumers in the run-up to Halloween.
An article written by owner Chris Mee has been published in the local paper, the Watford Gazette, sharing a number of Halloween-related money-saving tips with the local community.
Chris, who has been trading at the top of Watford high street for the last 18 months, also took the opportunity to call for customers’ support of the high street.
Money-saving tips included focusing customer’s attentions on affordable masks, transfers and make-up rather than full costumes.