Research from eBay.co.uk has revealed some of the spending habits which occurred around World Book Day 2018. The online marketplace estimated that parents are spending £50million on the event, with each parent spending an average of £10 per child.
This year’s World Book Day was another major success, despite the snowy weather which saw delays and postponed events across much of the UK.
According to statistics gathered by eBay.co.uk, the average parent spends 15 minutes searching for World Book Day costumes on the site, with searches beginning as early as 8 January. However, the most popular day for searches was 23 February 23, with nearly 34,000 searches taking place on that day alone.
The most popular time to search ‘World Book Day costume’ is between 9pm and 10pm, with parents beginning to look for ideas once the kids are firmly in bed.
Harry Potter was the most searched for character and costume this year, with nearly 360,000 searches taking place –which averages out at nearly one per minute.
“Every year we see World Book Day fever intensify,” said Lizzi Thomas, head of fashion at eBay UK, “with proud parents posting pictures on their social feeds of their children’s costumes inspired by their favourite character.”
