Disguise has partnered with Mob Entertainment for a new multi-year licensing agreement for North America and EMEA for the horror survival game, commencing autumn 2023.
Poppy Playtime is a chilling episodic horror survival game which immerses players in a sinister tale. Players assume the role of a former Playtime Co employee, compelled to return to the toy factory 10 years after the mysterious disappearance of its entire staff. As players delve into the shadows of the factory, their only goal is to survive the relentless pursuit of vengeful toys lurking within.
Tara Cortner, president and gm of Disguise, commented: “Year after year, Disguise keeps expanding its collection of costumes in this ever-growing genre of episodic horror games. As the popularity of this genre continues to surge, we are thrilled to be a part of it.
“Our passion lies in developing costumes that bring kids, adults and fans into the world of their favourite characters, Poppy Playtime is sure to be a hit this year.”
Arsenio Navarro, Mob Entertainment’s director of business development and licensing, added: “Poppy Playtime is a pop culture phenomenon with a massive worldwide following, and, like other influential brands, has captured the imagination of the masses, inspiring fan fiction, cosplay, music videos, dance challenges and hundreds of house of gameplay commentary.
“Poppy-related content has over five billion views on TikTok and over a billion views on YouTube, a true testament to the appeal of the game’s characters and universe and its loyal, ever-growing fanbase that spans all ages.
“We are thrilled to add Disguise as an official licensee to bring the Poppy Playtime universe to life for our fans. Gt ready to dive into the heart-pounding world of Poppy Playtime and become Huggy Wuggy this Halloween.”
All Poppy Playtime costumes will be widely available at retailers in North American in-store and online this autumn.
