Disguise, Inc. has announced a multi-year renewal of global rights for its Lego® costume line, enabling them to continue to design, market, manufacture and distribute costumes and costume accessories for the Lego Group across the world.
The partnership began in 2015 and helped Disguise launch its costume footprint around the world with products designed specifically for a premium brand such as Lego.
Tara Hefter, president and gm of Disguise, Inc., commented: “The Lego brand is a massive global brand that continues to lead and innovate in the toy world and has shown unprecedented growth, and we are pleased to continue our costume range with them. We have enjoyed working with the LEGO team over the years through many innovative iterations and interpretations of classic minifigure characters, the Lego brick, their hit series Ninjago and several of their lines that fall under the Lego umbrella.
“Disguise matches the level of quality and innovation that the LEGO brand maintains in all their products. This is proven out year after year in stores and online through the solid retail performance of this Disguise line. We are proud to continue the tradition for the years to come.”
“We are thrilled to continue our partnership with Disguise to produce official Lego costumes. Their products continue to delight children & adults alike – whether they become their favourite Lego characters or show off their love for the Lego brand – with their thoughtfully designed dress-up offering,” added Peter Søgaard, vp licensing & extended line at The Lego Group.
