The global costume company has kicked off a tour of Europe with shows in Benidorm, Spain and Warsaw, Poland.
Disguise is exhibiting a wide range of licences and properties on its European tour, from Mario, Minecraft, My Little Pony and Power Ranger costumes, to Funko Collectable masks, to the all-new Disney portfolio. Having been a North America costume partner for over 30 years, this is the first time Disguise has held Disney costume rights in EMEA, which will launch on 1 April this year.
Tony Lewis, sales director, Disguise, commented: “These shows are really important to introduce our European team to the wider European market. We are going all out with great locations and displays to really demonstrate the fantastic range of styles Disguise has to offer.
“Nuremberg would have been the first time Disguise had a dedicated stand and the European shows have happened in reaction to our dedication to get in front of consumers.”
The Spanish show was held at the Gran Bali and a wide variety of retailers attended including Juguettos, Toy Planet, Juguetilandia, Jugatoys, Panre, Juguetes y Baratijas, as well as El Corte Ingles and independent distributor Liragram.
The team then headed to Warsaw to showcase both the Jakks toy line and Disguise. Shows will also take place across the Nordics through March, and the France exhibition will take place next week (week commencing 28 March), with a further show in Italy planned for the spring.
