Disguise Inc has announced a renewal of its North American rights for iconic series Sesame Street.
Disguise will continue to design, market, manufacture and distribute costumes, costume accessories and trunk-or-treat kits featuring new and classic Sesame Street characters.
Disguise celebrates its 35th Anniversary in 2022 and has held the licence for 31 years. It was one of the very first licensing deals acquired by the company. The company plans to introduce new products including adaptive costumes and wheelchair wraps to support the strong message of diversity and inclusivity which the show so proudly teaches.
Tara Hefter, president and gm of Disguise, Inc, commented: “I grew up with Sesame Street, as did my children, so it is an honour and a pleasure to continue our partnership on a brand that is near and dear to the hearts of so many generations. Disguise is very much a family brand and the Sesame Street characters echo those brand values and the costumes have always been a hit for both adults and children. Each year, we see families dressing as these lovable characters and we are delighted to continue to make them.
“We appreciate the trust that Sesame Workshop has in Disguise during this decades long partnership in rolling out quality, fan favourite costumes and accessories for families each year.”
“Sesame Street has always been a neighbourhood filled with characters that come in all shapes, sizes, and colours,” added Gabriela Arenas, vice president of global licensing, Sesame Workshop. “We’re thrilled to continue our long-standing partnership with Disguise as they offer families fun new ways to engage with their favourite Sesame Street friends.”
