Disguise has extended its global rights with Nintendo, to continue its partnership in designing, developing and manufacturing costumes and accessories in a multi-year agreement.
Since the initial global launch of licensed Nintendo costumes in 2013, the range has experienced continuous growth and expansion. As several Nintendo franchises continue to grow with new key game releases and even extensions into theme parks and film, Disguise has seen a significant expansion of the brand in all parts of the world, including EMEA, LATAM, and ANZ.
Tara Cortner, president and general manager of Disguise, commented: “Over the years, we have collaborated on various innovative lines, featuring iconic characters from Super Mario, The Legend of Zelda and Animal Crossing.
“We’ve grown from a couple of Mario and Luigi costumes in the early days to a large selection of characters attracting fans of all ages and demographics. The enthusiastic response from both new and loyal fans has been truly heartening.”
