The amendment to Disguise’s licensing agreement with Hasbro/eOne expands its international rights into countries in Latin America, as well as Australia and New Zealand.
The partnership, which started at the beginning of 2021, will see Disguise design, market, manufacture and distribute costumes and accessories in these territories for the first time. The deal includes staples such as Transformers, Power Rangers, My Little Pony, GI Joe, Hasbro Gamin and eOne evergreens PJ Masks and Peppa Pig, as well as Ricky Zoom.
Disguise’s deal has also been extended with a multi-year agreement in North America to remain the costume licensee of PJ Masks, which the company has held as a licence since 2016.
With newly recruited in-house staff and distribution partners in LATAM, as well as distribution partnerships with Headstart and Party Australia in Australia, Disguise anticipates solid growth in these territories with the line-up of brands on offer.
Tara Hefter, president and gm of Disguise, Inc, commented: “We look forward to bringing these power house brands from Hasbro/eOne to Latin America and Oceania. Our long-standing partnership with Hasbro/eOne continues to grow and as a company, we are prepared for this rapid trajectory into new territories.
“Our commitment to quality and our ability to design to regional market needs and price points has given us an edge allowing Disguise a full force global expansion. PJ Masks has been very valuable to the Disguise preschool portfolio and we are pleased to continue to lean into this line for 2022 and beyond.”
