This ad will be closed automatically in X seconds.

Disguise expands EMEA team with two new hires

Costume company, Disguise, Inc, has added two new hires to its growing sales team in EMEA, as Kim Lucas and Nathalie Ferrier join to lead the two largest dress-up markets in the territory – the UK and France.

Kim Lucan, business development lead for the UK and Ireland, will oversee the development of the UK business alongside the senior management team. Kim brings apparel experience acquired throughout her career, most recently at Christy’s, where she was pivotal in growing the costume business.

Kim’s insight into the UK and Ireland licensor-driven dress up industry, along with her extensive retailer relationships, is set to further Disguise’s growth and expansion in these key markets.

Nathalie Ferrier, business development manager for France and Benelux, has over 20 years experience in the toy and dress up industry, including years working for Amscan. Nathalie will develop the French and Benelux markets via direct-to-retail, working with local distribution partners and accounts.

Nathalie’s local presence, alongside her industry knowledge and relationships, will build upon Disguise’s rapidly expanding business in these important markets.

Tony Lewis, sales and marketing director, Disguise EMEA, commented: “We are excited to welcome Kim Lucan and Nathalie Ferrier into Disguise EMEA. With their breadth of industry experience in dress up, they are both sure to drive further expansion into retailer and deliver a truly professional service to our customers.”

Tara Hefter, president and gm of Disguise, added: “The UK and France are Europe’s strongest dress up markets, so it is critical we have a talented and experienced staff running the development and local sales there, and Kim and Nathalie are the cream of the crop.

“Their backgrounds and their personalities are the perfect fit for the Disguise culture and we are thrilled for them to lead our rapidly expanding team. We look forward to Kim and Nathalie growing some key and soon-to-be-announced major licences in EMEA.”

MORE NEWS
BRC KPMG (2)
 
The Office for National Statistics has reported that retail sales volumes fell by 0.7% in October as shoppers held back on spending ahead of the budget....
Copy of Progressive Preschool featured image (40)
 
As the Toy Business Forum celebrates its 20th anniversary, the area will offer some surprises at the 2025 show....
Copy of Progressive Preschool featured image (39)
 
The owners of Enfield based fancy dress shop, Trimbles, are taking early retirement in 2025 and closing the store....
Copy of Progressive Preschool featured image (38)
 
The new concept stores from Spirit Halloween for the Christmas period are now open in six locations....
Copy of Progressive Preschool featured image (37)
 
The latest Big Balloon Build has been created in Indiana, 'the Christmas tree capital of the world'....
Copy of Progressive Preschool featured image (14)
 
The retail and brand licensing community recently assembled at the Royal Geographical Society, London, for a deep dive into the world of sustainability for the Products of Change Conference. ...
Get the latest news sent to your inbox
Subscribe to our daily newsletter