The partnership renewal with Microsoft makes Disguise the only costume partner for the number one downloaded game in the world, Minecraft.
Disguise will retain worldwide rights to continue to design, market, manufacture and distribute Halloween costumes and Halloween costume accessories for the Minecraft brand commencing in 2023.
In addition to Minecraft being one of the most downloaded games of all time, it is also one of the most popular brands for costumes and dress up. Disguise already has a dress up line which continues to grow each year, and has plans to grow the business even more internationally, bringing additional styles and versions to retail all around the world.
Tara Hefter, president and gm of Disguise, commented: “Minecraft is one of our top selling brands for all our Halloween licensed costumes and Halloween accessories both domestically and internationally.
“The strength of the brand and the unique characteristics of the in-game characters translate well into costumes making Minecraft one of the most popular themes for Halloween and dress up. We are excited to continue to reach into new countries and territories in 2023 as we bring on new and exciting characters from the game into the line.”
