Disguise has signed worldwide rights to design, market, manufacture and distribute costumes and trunk-or-treat kits for Transformers: Rise of the Beasts.
Disguise has announced its new line-up for the movie, which premiered globally on 9 June, 2023, which includes classic characters Optimus Prime and Bumblebee, as well as newcomers Rhinox, Optimus Primal, and Cheetor.
The brand has been a significant contributor to Disguise’s retail success and, after years of collaboration and development with Hasbro, the company is confident that the new line will be a hit.
Tara Cortner, president and gm of Disguise, commented: “Disguise is immensely proud of our long-standing relationship with Hasbro, having collaborated on Transformers for several decades and achieving consistent success at retail year after year.
“I’m confident the success of Transformers: Rise of the Beast will make the costumes a must-have for dress-up this year around the globe. We look forward to continuing to work with Hasbro and bringing these beloved characters to life for years to come.”
The range will hit stores in North America, EMEA, ANZ and LATAM this autumn.
