Creative Party, which also trades under its Anniversary House brand, has written to creditors on 8 December 2023, to inform them that the company has decided to commence liquidation proceedings in order that the company be wound up voluntarily.
The firm, incorporated officially in 1986 under its cake decorating brand Anniversary House, was under the stewardship of Michael Forder since September 2007 and has been popular with own brand and licensed ranges across cake decoration, partyware and balloons.
The company’s last publicly available accounts, for the year ending 31 December 2022, showed total equity at £494,168, whilst creditors including bank loans and taxation at the time of account filing was published at £1,055,358.
Creative Party has also announced it will end its distribution agreement with Creative Converting, and will set up a new trading entity Special Products for Special Cakes, which begins trading on 18 December and will focus on its Anniversary House Cake Decorations and proprietary party products.
The firm wants to assure customers that while Creative Party will cease to exist, the legacy of the celebration will continue as the restructure brings a shift in focus back to the company’s roots.
In a statement, Creative Party said: “While we bid farewell to one aspect of our business and our old company identity, we’re thrilled to channel our energy into elevating Anniversary House Cake and Bake. We’re confident that our customers will embrace this new chapter with the same warmth and enthusiasm they’ve shown us over the years.”
PartyWorldwide.net understands the above information to be correct and will continue to report on the case.
