Sergio Battaner, Palmer Agencies’ sales and marketing director shares his thoughts and predictions for Halloween 2019.
What do you expect from this year’s Halloween season?
“I think we are in for a steady Halloween, which will show similar figures to last year. There are plenty of different themes to get behind this year so instead of being one main focus there’s something for everyone.”
What themes do you expect to see making an appearance?
“There are a number of different possibilities coming to market, on top of the already tried-and-tested classics like devils, witches or vampires. Clowns will definitely be flavour of the season this year, thanks to the release of films such as IT Chapter 2, Joker and Child’s Play this autumn. There are plenty of cinema-driven themes that will be clear winners in this year’s Halloween, with Michael Myers and Chucky reigning supreme, alongside GhostFace and Pennywise.”
What are your favourite products and top tips for the 2019 Halloween season?
“Costumes seem to get less attention within the trade, yet they are still the most important section of all Halloween sales. Our officially-licensed Michael Myers costume has a memory-flex mask and is available for both adults and children, while our Carnevil family is proving very popular and is available in both male and female versions as well as in boys and girls sizes. Animatronics are always strong sellers for us as well, with howling werewolves, family-friendly witches and creepy clowns helping to create the right ambience and atmosphere.”
What advice would you give retailers looking for a way to stand out this Halloween?
“Be bold! Be different! Don’t try to be Argos or Asda or compete with pound shops on price, as they will always win. Make sure you are offering well-priced, quality items and pay special attention to growing categories like décor, masks or premium make-up and special effects.”
