American costume company Rasta Imposta has teamed up with brewery brand Anheuser Busch to introduce a line of beer-themed Halloween costumes.
The new line of officially licensed costumes features the Budweiser, Bud Light and Natural Light Brands and is targeted exclusively towards consumers of legal drinking age.
“The 21+ demographic has always been our core customer,” commented Robert Berman, Rasta Imposta president and ceo. “We look forward to outfitting all adults in these unique costumes this Halloween.”
He added: “We thank the team at Anheuser Busch for their forward thinking in knowing that Halloween is more than just ghosts and ghouls, and that novelty and humour is a big part of all adult Halloween celebrations.”
The costume line will consist of Natural Light can and dress costumes, Bud Light bottle and dress costumes, and the iconic vintage red and white Budweiser can costume.
