Spirit Halloween and Butterfinger have teamed up ahead of Halloween.
Spirit Halloween stores will be giving away free Butterfinger bars and will host a tasting weekend from 22 September at select locations. Consumers will also be given a free collectible tote bag featuring a mashup of the two iconic brands on a first-come-first-served basis.
Fans will also have the chance to win a case of Butterfinger bars to hand out to trick-or-treaters, a huge mystery pack of Spirit Halloween decor, plus a $100 Spirit gift card. Follow @spirithalloween on Instagram to enter – the competition runs from 29 September to 2 October, 2023.
Kym Sarkos, executive vice president of Spirit Halloween, commented: “We live and breathe Halloween 365 days a year, and we know candy plays a special role in celebrations for many during the Halloween season.
“Our guests love coming to their local Spirit Halloween store each season for the thrills and surprises that await within the walls of every Spirit Halloween, and we are so excited to team up with Butterfinger, one of our favourite candy bars, to make that visit even sweeter this year.”
Neal Finkler, vice president of marketing for Butterfinger and Baby Ruth, added: “For one hundred years, Butterfinger has been a candy bar icon thanks to its crispety, crunchety, peanut buttery flavour. Halloween is the time of year when people of all ages hope for Butterfinger bars in their bag, so we’re thrilled to be the Official Candy Bar of Spirit Halloween to bring even more of Butterfinger’s irresistible flavour to Halloween lovers.”