Following last week’s six-month extension to the official Brexit deadline (with the new official date for leaving falling on Halloween), many in the party trade are pleased that the date has been secured well beyond the key Halloween buying period.
“The new Halloween deadline means all of us (suppliers, retailers and consumers) can get to business this year with a degree of certainty that nothing is going to change in the near future,” said Palmer Agencies’ sales and marketing director, Sergio Battaner. “It means our EU trade will not be affected throughout the 2019 Halloween campaign.”
“European business is very important to us; not only because of our increasing sales in the continent due to our presence in Spielwarenmesse, but also because of our location, as we have prime access to both UK and European territories from our vantage point in Belfast.”
He continued; “All we ask at this stage is for a degree of reliability in trading conditions. We require predictability more than anything else. The cliff edges we’ve seen so far on 29 March and 12 April have not been good for business. I am not averse to change by any means, but from a business point of view we want clarity, certainty and security.”
