This ad will be closed automatically in X seconds.

BMTV: talking to Grabo’s Jonathan Grassi

In the most recent episode of BMTV, Greg Brown is joined by Grabo’s managing director Jonathan Grassi as he talks about the current state of the balloon industry and Grabo’s recent decision to start supplying a third party working with New Look.

Jonathan joined Greg to talk all things balloon and the chat begins with the pair talking about how the industry is faring at the moment and the challenges it is facing, particularly as a result of the helium shortage.

The main reason for the call was to give Greg the opportunity to speak to Jonathan about Grabo’s recent decsision to supply high street fashion retailer New Look.

“[Talking to customers] is something that I feel I have to do because openness and honesty has always been a key factor of our business,”  began Jonathan. “How independent balloon decorators feel now is something that has always been… of major concern to me.”

He went on the explain the background to the decision-making process, admitting that he knew the deal could potentially upset Grabo’s client base but pointing out that; “if I don’t go in, my competitor goes in and I lose market share…”

Greg and Jonathan then discussed the importance of supporting the independent market and addressed a number of other concerns, such as the low pricing which: “doesn’t make sense, isn’t going to be profitable for the retailer and is going to damage our market and devalue balloon compositions”.

MORE NEWS
Copy of Progressive Preschool featured image (19)
 
Progressive Party looks at the importance of licensing in the sector and what the latest trends are....
Copy of Progressive Preschool featured image (18)
 
Spring Fair 2025 is on track to sell out at its 75th anniversary edition. ...
Copy of Progressive Preschool featured image (17)
 
Rubies has been recognised at Walmart's Sustainability Milestone Meeting as one of 10 vendors working towards more sustainable practices....
Copy of Progressive Preschool featured image (16)
 
Essex-based balloon shop, Heartfelt Balloons, has relocated to a new premises in Hadleigh....
Copy of Progressive Preschool featured image (15)
 
Customers can now shop from over 700 Party City stores across the US on Instacart for same-day delivery in as fast as an hour....
Copy of Progressive Preschool featured image (3)
 
Research by Vypr has shown that the cost-of-living crisis is affecting how UK consumers plan to celebrate Halloween this year. ...
Get the latest news sent to your inbox
Subscribe to our daily newsletter