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BLE opens online platform

The organiser of the show, which runs from 20-22 September, 2022 at ExCeL London, has launched the online platform as over 180 exhibiting companies are confirmed.

Anyone who is registered for Brand Licensing Europe can now use the online planner to drop off a virtual business card to request a call from exhibitors, search for license-ready brands, as well as the exhibitors who represent them, plan their calendar during the show, and book meetings through the Matchmaking function.

Anna Knight, svp of licensing, Informa Markets, commented: “The BLE Online Platform is so much more than a meeting facilitator. If you’ve ever wondered who own the rights to which brands, the brand directory allows you to pinpoint who owns what IP. You can also view company profiles, see the content at the show, and plan it into your calendar to better manage your time at the event.

“Having all of this in one place is like having a pocket PA – it’s a brilliant tool for maximising your time at BLE and plan everything ahead of time so your know exactly what you’re doing when, and can even build in breaks for browsing, recharging and networking.

“We have found that the BLE Online Platform is especially appreciated by newcomers to the industry – and to BLE – who know what brands they’re interested in, but not necessarily who owns the rights to that brands, and also to determine which days are most relevant to them from a content perspective to maximise ROI.”

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