This ad will be closed automatically in X seconds.

BLE Boost: Unique Party

As Brand Licensing Europe prepares to celebrate its 20th anniversary, Unique Party’s vice president and general manager Jim Cairns explains why Europe’s biggest licensing trade show is essential to the party trade.

Anyone who’s anyone in the licensing trade will be heading to London’s Olympia this autumn as Brand Licensing Europe (BLE) opens its doors for the 20th time. Taking place from 9 – 11 October, BLE is the holy grail for all things related to celebrating the product extension of popular brands and characters – and that, of course, includes costumes and other party products.

“Licensing can be a total gamble,” says Jim. “What proves to be a raging success in some categories sometimes doesn’t translate to others! Maintaining close relationships with licensors and retailers allows us to keep up-to-ate and BLE helps us achieve this. Although not an exact guarantee of success, this is a major contributing factor in ensuring the best possible performance of a brand.”

Jim admits that, ultimately; “Unique Party is always looking for the ‘next big thing’, as is everyone – exciting brands that fit perfectly into our portfolio. We recently signed Hatchimals and L.O.L Surprise – two truly special brands which reflect the essence of our core target demographic.”

According to Jim, Unique Party’s licensing portfolio has grown significantly over the years since it started attending BLE. “We continue to sign major brands,” he added, “which delights our customers!”

MORE NEWS
Copy of Progressive Preschool featured image (38)
 
The new concept stores from Spirit Halloween for the Christmas period are now open in six locations....
Copy of Progressive Preschool featured image (37)
 
The latest Big Balloon Build has been created in Indiana, 'the Christmas tree capital of the world'....
Copy of Progressive Preschool featured image (14)
 
The retail and brand licensing community recently assembled at the Royal Geographical Society, London, for a deep dive into the world of sustainability for the Products of Change Conference. ...
Copy of Progressive Preschool featured image (27)
 
The Balloon and Party Industry Alliance (BAPIA) has appointed Jacob Megram as its new events and projects manager....
Copy of Progressive Preschool featured image (26)
 
Spring Fair will launch the Licensing Lab in partnership with Fabacus and Licensing International at the next show taking place from 2-5 February 2025 at NEC Birmingham....
Copy of Progressive Preschool featured image (25)
 
Kensington-based Non Stop Party Shop is seeking a new owner as its current owner looks to retire....
Get the latest news sent to your inbox
Subscribe to our daily newsletter