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Best Sellers: Swinnertons Balloon and Party Emporium

Swinnertons Balloon and Party Emporium is a party and costume store based just outside Walsall town centre. Owner Jaz Singh shares some of the recent best sellers in the shop.

Adult Fancy Dress: Gangsters and pirates from Smiffys

“Hiring and selling are both still popular, and there is still a big range of what’s popular. Lots of people are buying full costumes but also accessories are popular too.”

Kids Parties: Themed party packs from Amscan

“Themed parties have been very popular, especially Micky and Minnie Mouse, Star Wars, Unicorns and Princesses.”

Personalised Product: Photo balloons, sashes and favour boxes

“Personalised balloons, especially photo balloons, have been best sellers for all sorts of occasions from kids and adult birthdays to in memory of. Personalised sashes for Hen dos are popular.”

Accessories: Wigs, funny glasses from Smiffys

“Wigs have been popular all month, almost every decade but especially 20s, 40s, 70s and 80s. Elvis wigs have been big and funny specs like clown glasses have also sold well.”

Anything else?: Unicorns, photo props and NYE balloons from Amscan

“Sashes and rosettes for hen dos are big and a few unicorn-themed things have also sold well for hens. Photo booths are still popular. Lots of people are buying all the accessories and then making their own photobooth. Lots of last minute balloon sales for New Year, mainly black, gold and silver.”

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