As a trade organisation for the balloon and party industry, BAPIA has been helping its members mobilise their online marketing efforts in a bid to raise their profile during the Covid-19 pandemic.
In addition to a free two-months of membership to help members navigate through the Covid-19 crisis, BAPIA has also been helping its members prepare marketing videos. The free video software is on offer to help members create professional-standard video adverts for social media platforms.
Chief executive John Bowler has created a tutorial video which can be seen here, which outlines how to create a simple social video, such as this one.
By using the free software members will be able to create videos to help market their business to their customers, reminding them that they will be ready and waiting when this situation is over and the lockdown has started to be relaxed. It will also be ideal for rebooting business with ‘We’re back!’ videos.
“It’s a fantastic resource that can definitely help our members to keep their business in front of their customers and let them know that they will be back as soon as it’s safe,” commented John.
BAPIA is also running a prize draw for members who post these videos on Facebook and Instagram, with six £50 prize vouchers up for grabs. Members simply have to tag their videos with the hashtag #bapiaparty
