In the most recent instalment of Balloon Market Buzz, Greg Brown is joined by Grabo’s managing director Jonathan Grassi as he talks about the current state of the balloon industry.
Jonathan joined Greg to talk all things balloon and the chat begins with the pair talking about how the industry is meeting consumer needs as the demand for new and innovative designs increases.
“I see the industry growing and expanding,” said Jonathan. “People don’t just want balloons – they want nice, pretty balloons using the colours they see on Instagram and the themes they have seen on Facebook.”
He continued: “It’s our responsibility to make nice, good quality balloons to make the business grow. We need to deliver a good, high-quality product to nurture this business as much as possible.”
The pair also talk about other challenges faced by the industry, particularly the environment.
Take a look for yourself – and let us (and Greg!) know what you think.
